@inproceedings{bt-wise08,
 author = {Jaworska,, Joanna and Sydow,, Marcin},
 title = {Behavioural Targeting in On-Line Advertising: An Empirical Study},
 booktitle = {WISE '08: Proceedings of the 9th international conference on Web Information Systems Engineering},
 year = {2008},
 isbn = {978-3-540-85480-7},
 pages = {62--76},
 location = {Auckland, New Zealand},
 doi = {http://dx.doi.org/10.1007/978-3-540-85481-4-7},
 publisher = {Springer-Verlag},
 address = {Berlin, Heidelberg},
 }